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StarCraft II - Carte Blanche Localization
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StarCraft II - Carte Blanche Localization

Speaker/s: William Barnes (Blizzard Entertainment)
Day / Time / Location: Tuesday 5:05- 6:00 Room 2002, West Hall, 2nd Fl
Track / Duration / Format / Audience Level: Localization Summit / 60-Minute / Lecture / All
GDC Vault Recording: Video Recorded
Description: When Blizzard launched StarCraft II in July of 2010, it was lauded globally as one of the most thoroughly localized games ever. Jim Raynor enunciated perfect Korean, Dr. Hanson's French was sublime, and Tychus Findlay spoke flawless Russian. The multi-player unit VO was every bit as entertaining in Italian as it was in English. The melting pot city streets of the multi-player maps hinted at Ridley Scott's depiction of Los Angeles 2019. The in-game cut-scenes and pre-rendered sequences were tailored perfectly for eleven locales. And even the Map Editor was launched fully localized in 11 languages. Hear how and why Blizzard elected to localize StarCraft II as comprehensively as they did.
Takeaway: William Barnes, senior platform services manager at Blizzard, will discuss his creative VO lip-synch solutions, working with geometric text, the glory of localizing VO with no time restraints, radical localization that doesn't alienate players and the necessary team dynamic essential for radical localization.

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