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Social Genetics: The Demographics and Affinities of Facebook Gamers [SOGS Business]
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Social Genetics: The Demographics and Affinities of Facebook Gamers [SOGS Business]
SPEAKER/S: Nick Berry (DataGenetics)
DAY / TIME / LOCATION: Tuesday 3:00- 4:00 Room 130, North Hall
TRACK / FORMAT: Social & Online Games Summit / Lecture
DESCRIPTION: What do you really know about your social games customers? How old are they? What do they watch on TV? What brands do they follow? Who should you be chasing for sponsorship opportunities? Where should you be advertising? The more you understand about your customers, the more efficiently you can attract, retain and monetize them.

This presentation will describe the results obtained from the mining and analysis of millions of Facebook data points. Eye-opening findings around Facebook's top consumer brands and top social games will be discussed. Discover intriguing user preferences, from the brand of trainers FARMVILLE players wear and the TV shows watched by BEJEWELED BLITZ players, to the brand of fast food enjoyed by COLLAPSE! players and the unique combination of games different users choose to play.
TAKEAWAY: A better understanding of the diverse range of people who play games on social networks, and some of the obvious, and not so obvious, correlations between their interests.

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