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Smartphone & Tablet Apps: Mobile Game Metrics
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SKU	GDCE13-24662_PDZS
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Description

Smartphone & Tablet Apps: Mobile Game Metrics
Guillaume Larrieu | Publishers Manager EMEA, Flurry

Location: Europasaal
Date: Tuesday, August 20
Time: 9:30-9:55
Track: Smartphone & Tablet Games Summit
Format: Session
Vault Recording: Video

Leveraging usage behavior from over 1 billion mobile app gaming sessions per day, Flurry shares insights into how gender, age, engagement, retention and game mechanics are related. These metrics can and should influence how your company thinks about the audience it hopes to attract with different game designs, and how that will affect monetization and more. Flurry will also share a state of the market review of the latest general consumer behavior and business trends for iOS and Android apps.

Takeaway
Attendees will learn how audiences and usage vary across different mobile game genres, as well as how these differences directly inform game design decisions and monetization expectations. Additionally, attendees will gain actionable insights on the mobile app economy via Flurry's latest data, trends and observations on the market.

Intended Audience
Anyone at a mobile developer or publisher who influences the direction of product development, marketing, business strategy and live services.

Speaker
Guillaume Larrieu | Publishers Manager EMEA, Flurry

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