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Setting Bejeweled Blitz Free: Lessons Learned Moving From Premium to Freemium on iOS
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Description

Setting Bejeweled Blitz Free: Lessons Learned Moving From Premium to Freemium on iOS

Speaker/s: Giordano Bruno Contestabile (PopCap Games)
Day / Time / Location: Tuesday 1:45- 2:45 Room 134, North Hall
Track / Duration / Format / Audience Level: Smartphone and Tablet Games Summit / 60-Minute / Lecture / All
GDC Vault Recording: Video Recorded
Description: Bejeweled Blitz has been one of the first games to be fully integrated between Facebook and iOS and one of the most successful. In December 2011, PopCap launched a freemium version of Bejeweled Blitz on iOS (iPhone / iPad): previously, the game was available only on iPhone as a game mode inside Bejeweled 2, a premium product. This session will cover the decision process that led PopCap to launch the product as a freemium offering and the launch process itself, and highlight the most important lessons learned from it. The session will also focus on the most important aspects of launching and operating a cross-platform social product (mobile and Facebook).
Takeaway: Attendees will gain further understanding of the mobile social gaming market, as well as the implications of launching and operating a cross-platform mobile social freemium game. Some questions that will be answered: What market and product consideration led to the decision to make the product free? What went right? What went wrong? What worked and what didn't? What are some best practices for launching and operating mobile social games?

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