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Science Speaks: The Necessity of Localization
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Science Speaks: The Necessity of Localization SPEAKER/S: Richard van der Giessen (U-TRAX) DAY / TIME / LOCATION: Tuesday 4:30- 4:55 Room 2008, West Hall TRACK / DURATION / FORMAT / AUDIENCE LEVEL: Localization Summit / 25-Minute Lecture / All GDC VAULT RECORDING: Video DESCRIPTION: In the past decade, solid linguistic, scientific research has been conducted on how people understand languages other than their native tongue. As this talk will detail, this enlightening research can impact localization strategies by demonstrating how releasing a game only in English is not a solution, even for those players who supposedly speak English well enough, such as Northern Europeans. This talk emphasizes with scientific evidence that localization is necessary for playing and enjoying games, and is more than just a "nice thing to do" for non-English consumers. Consider this question as food for thought: why is virtually all content localized in every part of the world, except games?

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