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Russian Mobile Game Market: Not Easy but Worth It
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Description

Russian Mobile Game Market: Not Easy but Worth It
Julia Lebedeva | Business Development Director, Nevosoft

Location: Europasaal
Date: Tuesday, August 20
Time: 13:00-13:25
Track: Smartphone & Tablet Games Summit
Format: Session
Vault Recording: Video

Russian iOS and Android app markets are currently among the most lucrative. Although one rarely hears it discussed publicly, almost every analytical report on market growth rates features Russia. More and more businesses are testing the waters of the Russian market, but not many people from outside Russia have a clear idea of its opportunities. The main problem is simply that Russian mobile game markets don't receive the attention they deserve. While aware of the significant efforts market entry requires, few believe in commensurate returns. Ms. Lebedeva will talk about the market volume, common pitfalls and how to avoid them.

Takeaway
The audience will take away information on the Russian mobile game market: its volume, its peculiarities, how to enter it and start getting additional revenue, and how much money to expect.

Intended Audience
Companies which develop/publish mobile games for iOS and Android (company owners, CEOs, business development people, marketing executives).

Speaker
Julia Lebedeva | Business Development Director, Nevosoft
Julia Lebedeva joined Nevosoft as a public relations manager in 2009 and took a fresh look on interacting with the casual games audience. She has a master's degree in linguistics and more than three years of experience in the entertainment industry, working as a morning show hostess and as the program director at a radio station. Now Ms. Lebedeva is a business development director at Nevosoft and is responsible for the company's B2B connections. She also coordinates Nevosoft's participation at various conferences, makes presentations and writes articles. As Julia Lebedeva's duties include searching for new ways of growing business, she was the one who launched now a leading Russian news portal for mobile game developers and became the chair of the organizing committee of the only gaming conference in Eastern Europe.

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