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Resistance is Futile: Social Will Assimilate Mobile
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Description

Resistance is Futile: Social Will Assimilate Mobile

Speaker/s: Jussi Laakkonen (Applifier)
Day / Time / Location: Tuesday 3:00- 3:25 Room 123, North Hall
Track / Duration / Format / Audience Level: Smartphone and Tablet Games Summit / 25-Minute / Lecture / Intermediate
GDC Vault Recording: Video Recorded
Description: The reason is simple. Mobile goes social, because you need more players to your game. User acquisition is broken on iOS and Android. There are hardly any scaleable ways to buy traffic and the methods that work are getting maddeningly expensive. Facebook is dangling 350 million (and growing rapidly!) mobile users, mobile app discovery tools and a promise of virality in front of you. Can you resist the temptation?
Top grossing mobile games already look and play like social games. Social gaming companies are moving over to mobile and bringing their user acquisition tactics with them. Facebook is dead set in becoming a mobile company first and foremost. How will your game adapt to the changes?
Takeaway: Join this session for an in depth discussion about what social means for mobile, best practices and examples of implementing social features in mobile games and how to be a first mover and reap the biggest benefits of riding the social wave.

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