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REPLICA ISLAND: Building a Successful Android Game
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SKU	GDC11-12175
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Description

REPLICA ISLAND: Building a Successful Android Game
SPEAKER/S: Chris Pruett (Google)
DAY / TIME / LOCATION: Monday 1:45- 2:45 Room 305, South Hall
TRACK / FORMAT: GDC Smartphone Summit / Lecture
DESCRIPTION: What does it take to make a successful Android game? In this session, Google software engineer and developer advocate, Chris Pruett will discuss the development of REPLICA ISLAND, an Android-exclusive platformer which achieved a million players within 100 days of its release on a marketing budget of $0.00. Concrete lessons about Android software design, compatibility across a wide range of devices, phone-oriented game design, and negotiating Android Market will be presented. Pruett will also discuss key elements of the development process itself, including an automated player metrics system for post-release game tuning, the Android development environment, interaction with the community, and common developer mistakes.
TAKEAWAY: REPLICA ISLAND achieved massive success because it abided by a few key rules that are generally applicable to all Android games. In this session, attendees will learn what these rules are, why they matter, and how they can use them to improve their own games. They will also learn about potential pitfalls, how to deal with a wide variety of Android devices, and the key features of Android Market.

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