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The Art Direction of Saints Row: The Third
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Designing Over the Top - Saints Row: The Third Postmortem
Scott Phillips (Volition, INC) Thurs 11:30AM

The Art Direction of Saints Row: The Third

Speaker/s: Frank Marquart (Volition, Inc.)
Day / Time / Location: Thursday 10:00-11:00 Room 2003, West Hall, 2nd Fl
Track / Duration / Format / Audience Level: Visual Arts / 60-Minute / Lecture / All
GDC Vault Recording: Video Recorded
Description: It all started with an internal joke and a word that inexplicably caught on...Exaggereal.

Exaggereal became the internal name and catchword of the new art style for Saints Row: The Third. In this presentation, Frank Marquart, the art director of both Saints Row 2 and Saints Row: the Third will chronicle the development and discuss the details of this new style and the visual leap made from SR2 to SR:TT. This talk will reveal large project goals and how exactly they filtered down to Exaggereal art goals and the seven art pillars. See concrete examples of how each pillar translated into style rules and how final art assets were affected across art disciplines.

In the chaotic, over the top world of Saints Row, only one word could hope to contain it...Exaggereal.
Takeaway: Attendees will see how a complicated open world, "anything goes" game was planned with large keyword goals and pillars. They will come away with concrete techniques to bring order to the chaos, including ideas such as the Painting Metaphor and the Global Color Palette.
Intended Audience: This talk is intended for developers interested in how the new Saints Row was styled and how art goals were developed and communicated. The presentation is of special interest to developers who are challenged to create and communicate broad keyword goals which are translated into concrete assets.

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