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Designing Criminal Case for Virality and Retention
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Description

Designing Criminal Case for Virality and Retention
Bastien Cazenave | Co-Founder, Pretty Simple Games
Corentin Raux | Co-Founder, Pretty Simple Games

Location: Europasaal
Date: Monday, August 19
Time: 13:35-14:00
Track: Free to Play Design & Business Summit
Format: Session
Vault Recording: Video

Criminal Case, by Pretty Simple, is a social and casual game of investigation that has been a runaway hit on Facebook, with 5M DAUs as of April, 97% of which were acquired organically. Designing the virality and retention of Criminal Case was an exercise in going against some commonly-held beliefs in casual Facebook games. Finding our own way of achieving good retention and virality meant creating an inherently social gameplay from the get-go, going for seemingly old-fashioned values such as earning player's word-of-mouth, and much more.

Takeaway
In this session, we will present a case study of how virality and retention in Criminal Case works. A concrete and actionable insight into the design and tuning of social gameplay mechanics will be the key takeaway.

Intended Audience
This session will be useful for game designers and producers interested in looking at how great virality and retention can be achieved on the current Facebook platform.

Speakers
Corentin Raux | Co-Founder, Pretty Simple Games
Corentin is the co-founder of Pretty Simple and a daily Tetris player. He started creating casual, social games right after the f8 announcement that it was possible, circa 2007. He has been creating games on Facebook ever since.

Bastien Cazenave | Co-Founder, Pretty Simple Games
Co-creator of Criminal Case, the hit social game of investigation, Bastien co-founded Pretty Simple Games in 2010 with Corentin Raux. He was among the first in France to start creating social games on Facebook in 2007. Bastien's first million DAU game dates back to 2009 with Treasure Madness. He has worked in engineering since 2000, including over five years at IBM, and is a graduate of Ecole Centrale Paris.

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