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Pitching to Publishers: How to Impress and What to Avoid
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Description

Pitching to Publishers: How to Impress and What to Avoid

Speaker/s: Pete Smith (Sony XDev Studio Europe)
Day / Time / Location: Thursday 11:30-12:30 Room 3022, West Hall, 3rd Fl
Track / Duration / Format / Audience Level: Business and Marketing and Management / 60-Minute / Lecture / All
GDC Vault Recording: Video Recorded
Description: This session is by an experienced executive producer at XDev - the external development arm of Sony Europe who has been pitched at hundreds of times. The presentation will outline what publishers are looking for from internal and external game developers. What they need to convince them in terms of the game idea, innovation, creativity, the market, the team etc. The talk will include actual examples including visuals and videos of successful and unsuccessful pitches. Will include practical hints on preparing and making of the pitch. 'A good idea told badly is a bad idea.'
Takeaway: The audience will go away with a clear idea of how to pitch to publishers in an effective way and with the right content.
Intended Audience: Developers new to the industry or experienced, who want to improve their presentation skills when pitching to publishers.

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