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How IUGO Rose Above the Noise and Became a Successful Indie Studio
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How IUGO Rose Above the Noise and Became a Successful Indie Studio
SPEAKER/S: Sarah Thomson (IUGO Mobile Entertainment)
DAY / TIME / LOCATION: Tuesday 1:45- 2:45 Room 303, South Hall
TRACK / FORMAT: GDC Smartphone Summit / Lecture
DESCRIPTION: With 7 years of mobile games development under its belt, IUGO has seen the ups and downs of the enigmatic mobile industry. IUGOs VP of Business Development, Sarah Thomson, lays out the indie studios humble beginnings, its decision to ditch traditional mobile platforms in favor of the smartphone market and the companys wild ride in growth for the last 3 years. Learn how to cozy up to Apple, peer into the hits and failures of IUGOs portfolio and hear how theyve managed to stay bootstrap all along. This session provides up and coming developers with insight on how to create their own unique formula for success in the dog-eat-dog world of mobile games.
TAKEAWAY: Hear the story of a rare breed of indie developer: the mid-sized company. Enjoy access to exclusive stats on IUGOs games with an overview of why some succeeded and others didnt. Learn the secrets to how IUGO became one of Apples most supported indie developers. Peer into IUGOs strategies for navigating the ups and downs of an unpredictable industry while creating its own identity and path.

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