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Putting the Fun in Functional
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Putting the Fun in Functional,
1947

GDC Mobile: Game Design, Lecture

Amy Jo Kim
Creative Director, Shufflebrain

Scott Kim
Game Designer, ShuffleBrain
Mobile games are becoming a big business - but on the horizen, there's an even more exciting opportunity to develop compelling mobile services that help people get things done - services like restaurant reviews, weather reports, stock quotes, diet support, and meal planners. This session reviews the psychology and system thinking behind game design, and explore how to use game mechanics to create a mobile experience that's fun, compelling and addictive. It concludes by showcasing some cutting-edge mobile services from Europe and Asia that incorporate these ideas, and give us a glimpse into the future of mobile applications.

Attendees learn about the expanding, exciting opportunities to develop mobile services, and find out how to apply game mechanics to mobile services. They also get an overview of cutting-edge mobile services from the world's most advanced mobile markets - Asia and Europe.

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