Putting the Fun in Functional II: Power to the Players

Speakers: Amy Jo Kim, Scott Kim

Track: Mobile: Game Design

Format: Lecture

Experience Level: All

Description: There's a big change happening in mobile entertainment - and it's being driven by services like Dodgeball, JuiceCaster, SMS.ac, MySpace, FaceBook, Flickr, and Wikipedia. These interactive services are providing hours of entertainment to millions of people - and they're doing it by leveraging user-generated content. In this talk, we'll explore the social and technological trends that are driving this change, and take an in-depth look at today's most influential and innovative social media services. We'll also briefly review the design principles and game mechanics that make a mobile experience fun, compelling and addictive, and conclude by showing you how to leverage user-generated content in mobile games and entertainment services.

Idea Takeaway: Attendees learn about the growing trend of harnessing user-generated content to provide mobile entertainment, and will leave the session with practical ideas for leveraging this trend in their own games and services.

Intended Audience: This session is useful to anyone who's creating mobile entertainment services - executives, marketers, producers, designers, community managers, and programmers.