Publishing and Marketing Blockbuster Content on Mobile

Speakers: David Gosen

Track: Mobile: Deals & Distribution

Format: Lecture

Experience Level: All

Description: Securing and delivering top entertainment licenses and successful franchises has become an integral part of almost every studios' mobile strategy; however, not every popular brand will become a instant successful on mobile. Rapid growth in the mobile sector, as well as an influx of new mobile content has created a necessity for strong, impactful marketing campaigns, and special emphasis should be placed on working with key strategic partners, and co-marketing sponsors who can extend your reach among targeted audiences. This session covers marketing strategies behind blockbuster content and detail how SMS marketing and pre-order campaigns, as well contesting, sweepstakes and promotions are endemic to building successful mobile titles and ultimately help drive sales.

Idea Takeaway: Attendees learn effective marketing strategies and approaches that have proven successful in the past for mobile content, as well as tactics that can be utilized for cross-promotion with third party brands. Attendees also learn how to maximize your investment in top licenses, and how to best extend these brands to the mobile platform.

Intended Audience: The session is intended for publishers, developers, and entertainment companies and specifically, marketing, licensing and publishing executives who are looking to bring a successful media property to mobile and how to best manage the process.