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Profiling the Female Gamer: A Look at How She Buys and Plays
Price	$5.95
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Weight	1 lb, 15 oz
SKU	GDC-03-032
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Description

Profiling the Female Gamer: A Look at How She Buys and Plays,
432

Game Design, Panel

Clarinda Merripen
Vice Pres of Operations, Cryptic Studios

Mia Consalvo
Associate Professor, Ohio University

Sheri Graner Ray
Senior Game Designer, Sony Online Entertainment

Sheri Pocilujko
Corporate Communications Director, High Voltage Software
The main goal of this panel is to broaden the minds of those who want to reach the female market. Panelists will bring their own expertise as well as scientific theory and statistical data. The focus is to go beyond the obvious turnoffs to women (big breasts, skimpy outfits, women as victims, etc.), but rather to dissect the female psyche before, during, and after playing the game. The panel is broken down into four stages, preview, tutorial, game play, numbers and dollars. This helps explore intimately how the female player reacts at each stage of a game's life cycle.

The audience will walk away with a new understanding of what marketing strategies attract a female player and the thought process behind the female player as she chooses, learns, and plays those games. The audience will also walk away with a set of new ideas for how game designers and marketers could make their games more female-friendly.

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