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PR Quest! The Adventure to Make Your Game Famous
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Description

PR Quest! The Adventure to Make Your Game Famous
Trevor Longino | Head of Marketing and PR, GOG.com

Location: Congress Saal 3
Date: Monday, August 19
Time: 14:30-15:30
Tracks: Business, Marketing & Management
Format: Session
Vault Recording: Video

It's dangerous to go alone into the world of PR when you're trying to launch a new game, so level up your community relations & PR skills with this quick talk about the three things that you will need to build buzz around your title. This talk draws upon GOG.com's experience as a leading platform in game distribution to discuss three different approaches to adding a human face to your digital business (honesty, humility and delight), and how if you focus on these touchstones, you're sure to find yourself well-equipped for your own PR Quest.

Takeaway
You will learn GOG.com's three creeds of successful PR and see examples of each: be honest (admit when things go wrong - or right!), be creative (don't think small - find what you can do that is different and make a big splash), and be delightful (Underpromise. Overdeliver. Look for the fun).

Intended Audience
Anyone who has influence on how a title is presented to the public; whether they are an indie dev who is speaking directly to gamers or someone who is working in PR or community relations at a larger company, this talk will help expose the mechanics behind rewarding and successful community relations and growth.

Speaker
Trevor Longino | Head of Marketing and PR, GOG.com
Trevor has worked in marketing for more than 12 years, and has worked at all levels in the field from graphic design to VP of Marketing, PR, & Communications for public companies in the US. He is also a public speaker who has performed for venues of 30 and 30,000, sharing his expertise in the marketing industry at events such as OMI conferences, non-profit luncheons for doterati (an organization of which he was president for a year), and various other events around the world. He spent two years in Central Florida teaching companies about marketing and working with brands such as Cox Communications, Disney, Nextelligence, and numerous non-profits in the region. Currently, he is head of marketing & PR for digital video game distributor GOG.com.

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