Playing to Win: Negotiating Tips for Mobile Game Development Agreements

Speakers: Steven Masur

Track: Mobile: Deals & Distribution

Format: Lecture

Experience Level: All

Description: Negotiating contracts for mobile games can be an exceptionally complex process. The parties involved, beginning with the game developers and publishers and ending with the aggregators and distributors, all have competing interests that need to be addressed contractually. The predestined multiple party involvement and factors such as platform choice, licensing of pre-existing software, celebrity likenesses, and brand names play a vital role in both the development and realization process, and can greatly affect success and potential revenue. The legal aspects of the game industry often require clarification and simplification because they are continuously woven throughout the production process.

Intended Audience: Attendees will gain a knowledge of what legal documents they should have in place to protect their interests in the mobile space, as well as the intricate and dangerous interrelationships between developers, technology providers, carriers, aggregators and other distributors.