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Storefront > GDC Vault Store - Audio Recordings > Austin GDC 2007

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Playing Nice with Alternative Media
Price	$7.95
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SKU	GDCA07-5885
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Description

Speaker: Brent Lassi (podcaster, VirginWorlds.com), Michael Zenke (Editor, Slashdot Games), Alan Crosby (Director, Global Community Relat, Sony Online Entertainment), Elizabeth Harper (Lead Blogger, WoW Insider), Sanya Weathers (Director of Community, Guild Cafe)
Date/Time: Thursday (September 6, 2007) 3:00pm — 4:00pm
Location (room): 5
Track: Online Games - Community and Marketing
Experience Level: All

Session Description
A blended panel of industry and independent bloggers and podcasters will discuss the pros and cons of interfacing with alternative gaming press. Are independent blogs and podcasts a threat to the aims of game studios and publishers or can they represent a valuable channel for community building and information dissemination? Also, what value do studio-operated blogs and podcasts provide in terms of community building and product marketing? Are corporate blogs and podcasts able to break through to audiences without compromising the traditionally anti-commerce format of blogs and podcast and consequently drawing ire from the gaming audience?

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