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Play in the Age of Social Software
Price	$7.95
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SKU	gdc09_9375
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Description

Social networks are a powerful context within which to create new kinds of games and new forms of play. In this session Mark Pincus, CEO of Zynga and Frank Lantz, Creative Director of Area/Code, share their experience and insights regarding the creation of social games. As the mainstream game industry struggles to deal with massive budgets, colossal teams, and inflated content pipelines, social games remind us of the extraordinary power of human interaction to create deep challenge, surprising drama, and compulsive behavior. With the right design principles and implementation techniques, social games can provide a rich palette of alternative play experiences that are both creatively innovative and economically lucrative.

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