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Platform Evolution - Implications for the Future of Mobile Games
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Description

Platform Evolution - Implications for the Future of Mobile Games
Kaya Taner | CEO and Co-Founder, AppLift

Location: Congress Saal 2
Date: Tuesday, August 20
Time: 13:35-14:00
Tracks: Business, Marketing & Management
Format: Session
Vault Recording: Video

As different as a new platform might be from those before it, long-term observations of different parts of the market reveal underlying parallels in their development. Being aware of the past means that the challenges which new platforms, such as iOS and Android, bring along can be faced with more confidence. Kaya Taner analyzes patterns in the development of browser and social games, and draws conclusions about what to expect for the mobile space. Kaya is CEO and co-founder of mobile games marketing platform AppLift.

Takeaway
This presentation looks at the future of the mobile games market. Taner analyzes patterns in the development of browser and social games and their surrounding ecosystems, drawing conclusions about upcoming trends in the mobile space. Among the patterns discussed are user acquisition, monetization, investments, platform regulation and changes in competition.

Intended Audience
Developers and publishers of games and middleware, entrepreneurs, future entrepreneurs.

Speaker
Kaya Taner | CEO and Co-Founder, AppLift
Kaya is CEO and co-founder of mobile games marketing platform AppLift. The company has 50 employees across its offices in SF, Berlin and Seoul, and is backed with $13 Million by HitFox Group and Prime Ventures. Before his current focus on the mobile space, he gathered ample experience in the start-up environment. Among other engagements, he was responsible for building relationships with online game publishers as head of publisher relations at HitFox. Kaya is a graduate of ESCP Europe and Sorbonne University, both of which he finished best of class.

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