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5 Key Best Practices in Free-to-Play Gaming
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Description

5 Key Best Practices in Free-to-Play Gaming
Christopher Williams | VP and GM of Free-to-Play, Big Fish

Location: Europasaal
Date: Monday, August 19
Time: 9:30-9:55
Track: Free to Play Design & Business Summit
Format: Session
Vault Recording: Video

Big Fish has grown its F2P business from zero, a little more than a year ago, to one of its strongest revenue generators today. Join Chris Williams, Big Fish's VP and GM of free-to-play, to find out key learnings and trends that are informing Big Fish as it successfully grows its F2P business. Walk away understanding the best way to get your F2P games discovered; the game design, team structure, and development timeline needed to create and maintain successful F2P games; the most relevant data points to grow your F2P IP and what social features to employ.

Takeaway
Audiences will leave knowing: how to get F2P games discovered; the best game design, team structure, and development timeline to employ for F2P; the most important data points to monitor and make actionable; and what social features in F2P work and don't work.

Intended Audience
Whether just entering the F2P game market or wanting to grow an F2P game business, the intended audience should be interested in better understanding how to attract, maintain, design for and monetize F2P consumers.

Speaker
Christopher Williams | VP and GM of Free-to-Play, Big Fish
Chris Williams is Big Fish's VP & general manager of free-to-play, overseeing all aspect of free-to-play gaming at the company. Chris has spent more than 14 years dedicated to the interactive entertainment industry, and before joining Big Fish was the VP of products & strategy at PlayFirst, where he rapidly grew the iOS business. While at PlayFirst he established Dash as one of the most successful gaming franchises in the App Store and guided PlayFirst's shift into free-to-play mobile gaming. Previously, Chris was with LucasArts Entertainment, where he rose through the ranks to become a member of exec staff and lead the development teams on several successful Star Wars and Indiana Jones games across a variety of platforms. Chris received a Bachelor of Architecture degree from Cornell University.

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