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FarmVille's Golden Goose
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SKU	GDC12O-821947
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FarmVille's Golden Goose Speaker/s: Mike Perry (Zynga) and Abhinav Agrawal (Zynga) Day / Time / Location: Wednesday 2:00- 3:00 Room 18 A Track / Duration / Format / Audience Level: Production / 60-Minute / Lecture / All GDC Vault Recording: Video Description: FarmVille is remarkable in that a 3-year old Facebook game still reigns in the Top 10 list. Abhinav Agrawal and Mike Perry, Lead Product Manager and Executive Producer, describe how a strategy of quarterly expansions sustains and evolves the game, engages players, and supports a thriving business. Takeaway: Learn how FarmVille uses a strategy of quarterly expansions to engage players, support gameplay evolution, and drive a thriving core business.

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