This will be an highly interactive presentation that explores, from one long-time practitioner’s point of view, essential ways that ‘story’ is built. It exposes key story elements we all should be looking at when working in games and then – through real exercises – how gameplay changes significantly when ‘story’ is introduced. The goal: that story and interactivity are best ‘built’ together. Through a variety of exercises, the audience experiences how ‘story’ can change the nature, importance, and meaning of any and all gameplay and interactivity. What was once merely fun, can turn deadly serious, now turned crucial with the addition of key story elements. Not really a lecture….this presentation will use the audience itself to bring home all its points in a visceral, memorable way.