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New Dogs, New Tricks: Breeding Social Networking and Virtual Pets
Price $3.95
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SKU GDC10-10546
New Dogs, New Tricks: Breeding Social Networking and Virtual Pets
Speaker: Andrew Stern (Founder, Designer and Engineer, Stumptown Game Machine), Matthew Roberts (Producer, ngmoco:))
Date/Time: Tuesday (March 9, 2010) 1:45pm 2:45pm
Location (room): Room 306, South Hall
Experience Level: All
Summit: iPhone Games Summit
Format: 60-minute Lecture

Session Description
Touch Pets Dogs breeds 3D virtual pets with social networking within a free-to-play business model. This talk discusses how the game's design had to grow and adapt as the iPhone game market filled with limitless low- and no-cost gaming and entertainment options, and how the team progressed the game mechanics to meet a wide variety of audiences tastes and budgets. Observed strengths and weaknesses of the iPhone and iPod as a platform for high-fidelity, free-to-play, socially-grounded games will be presented, as well as lessons learned about player behavior in the wild that further evolved the game's design, marketing and monetization.

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