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New Challenges in MMO Localization: The GUILD WARS Franchise Revealed
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Description

New Challenges in MMO Localization: The GUILD WARS Franchise Revealed
SPEAKER/S: Adam Vance (ArenaNet)
DAY / TIME / LOCATION: Monday 10:00-11:00 Room 302, South Hall
TRACK / FORMAT: Localization Summit / Lecture
DESCRIPTION: This lecture will present the takeaways and challenges encountered by the ArenaNet International Product Team in localizing the MMO GUILD WARS and looking ahead to its sequel GUILD WARS 2. GUILD WARS is currently localized into nine European and Asian languages, making it one of the most widely localized MMOs. As MMOs grow larger and content volumes increase, standard game localization practices are evolving to meet the challenges of simultaneous releases across multiple languages. This requires localization teams to work closely with design and development in order to meet tight schedule milestones, and to manage growing complexities and dependencies in game development and multi-lingual support. Some of the areas we will focus on are internationalization in game development, the text and voice-over localization pipeline, customization for international markets and international product management, as well as the intersection of content localization and managing international player communities.

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