My Avatar: Quantified Self Meets Behavior-Change Games [SGS Health]
SPEAKER/S: BJ Fogg (Stanford University Persuasive Technology Lab), Richard Tate (HopeLab/Zamzee), Michael Kim (Kairos Labs), Ricky Engelberg (Nike Digital Sport) and David Reeves (Limeade)
DAY / TIME / LOCATION: Monday 4:15- 5:15 Room 308, South Hall
TRACK / FORMAT: Serious Games Summit / Panel
DESCRIPTION: Several mega-trends are converging and are poised to profoundly disrupt the industry: Mobile, Social Gaming, Serious Gaming, & the Gamification of life. Combined they present an enormous opportunity for companies, brands, game developers, & casual gamers. Together, they can empower entirely new Games for Good that integrate contemporary game mechanics with research-based methodologies, e.g., the Fogg Behavior Model, Behavioral Economics, Positive Psychology, Purpose-Driven Marketing, et.al.
This session will highlight the most recent trends, tools, & innovations that attendees can apply immediately to take advantage of this emerging market. Panelists include executives & leading academics representing Nike+, Stanford's Persuasive Technology Lab, XBox, Gameful.org, & the Quantified Self movement.
TAKEAWAY: Attendees will learn cutting-edge approaches, methods, & tools that can be applied towards building successful Games for Good, including the Fogg Behavior Model (Stanford), Nike+ design methodology & practices, XBox Live/Kinect product planning, Gameful.org community & collaborative game development, & successful attributes of Quantified Self solutions. |
