UBM Tech - Game Network

My Shopping Cart

[ 0 ] items in cart

View Cart | Checkout

Game Developer Research

Research Reports

Gamasutra

Contractor Listings

GDC Vault

Individual Subscription

GDC Audio Recordings

App Developers Conference 2013

GDC Next 2013

GDC Europe 2013

	GDC 2013
	GDC Online 2012
	GDC Europe 2012
	GDC 2012
	GDC 2011
	GDC 10
	GDC 09
	GDC Austin 08
	GDC Mobile 08
	GDC 08
	GDC Austin 07
	GDC Mobile 07
	GDC 07
	GDC 06
	GDC 05
	GDC 04
	GDC 03
	GDC 01
	GDC 2000 & Before

Newest Item(s)

Why Now Is the Best Time Ever to Be a Game Developer

Ingress: Design Principles Behind Google's Massively Multiplayer Geo Game

Playing with 'Game'

Gathering Your Party with Project Eternity (GDC Next 10)

D4: Dawn of the Dreaming Director's Drama (GDC Next 10)

Using Plot Devices to Create Gameplay in Storyteller (GDC Next 10)

How I Learned to Stop Worrying and Love Making CounterSpy (GDC Next 10)

Luck and Skill in Games

Minimalist Game Design for Mobile Devices

Broken Age: Rethinking a Classic Genre for the Modern Era (GDC Next 10)

Storefront > GDC Vault Store - Audio Recordings > GDC 2011

View larger image

QTY:

Multivariate Testing and Game Design: Methodology, Metrics, and Avoiding Missteps
Price	$3.95
Adjustment
Type
Stock	Unlimited
Status
Weight	0 lb, 0 oz
SKU	GDC11-12372
Statistics

Description

Multivariate Testing and Game Design: Methodology, Metrics, and Avoiding Missteps
SPEAKER/S: Henry Stern (Zynga)
DAY / TIME / LOCATION: Wednesday 3:00- 4:00 Room 132, North Hall
TRACK / FORMAT: Production , Game Design / Lecture
DESCRIPTION: Multivariate testing, often called a/b testing, is common in the web world, but is a new tool for game designers. What can multivariate testing teach us about user behavior and preferences? How do you set up the experimentation systems and what are the best metrics to measure? In this session one of Zynga's Product Managers explains how and when they use multivariate testing to gather insights into their users and fine tune their games.
INTENDED AUDIENCE: This session is aimed at game designers, product manager, and anyone who would like a deeper understanding of how a/b testing can be applied to game design. The talk will assume you are familiar with web application lingo (DAU, ARPU, etc) but should be accessible for the layman.

Please leave this field blank.