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Moving Audiences Across Platforms [SOGS Business]
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SKU	GDC12-3343
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Description

Moving Audiences Across Platforms [SOGS Business]

Speaker/s: Paul LaFontaine (Sulake Oy)
Day / Time / Location: Monday 4:30- 4:55 Room 135, North Hall
Track / Duration / Format / Audience Level: Social and Online Games Summit / 25-Minute / Lecture / Intermediate
GDC Vault Recording: Video Recorded
Description: It used to be said that getting a new customer was harder than keeping an existing one. Not so with closed online social networks, mobile platforms and competing devices. Now the harder task is keeping the attention and loyalty of a customer whose interests span Facebook, smartphones, and open web. This session is for game designers faced with difficult platform marketing challenges and aims to share practical field lessons on techniques that work.

The session is broken into sections that cover the ecosystem, the marketing problem, techniques that tie games together and ways of adapting gameplay. Data will be shared regarding techniques that worked, and those that did not.
Takeaway: With a proliferation of platforms and devices each with a different form factor and game experience, the developer must design across platforms with an eye for moving audience from one play state to another and have it form a consistent whole. In doing so, engagement increases and loyalty results, both great outcomes for developers.

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