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Monster Galaxy: Developing Social Games for Gamers
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Monster Galaxy: Developing Social Games for Gamers

Speaker/s: Mike Sego (Gaia Online)
Day / Time / Location: Thursday 6:05- 6:30 Room 130, North Hall
Track / Duration / Format / Audience Level: Game Design / 25-Minute / Lecture / All
GDC Vault Recording: Video Recorded
Description: By 2010, social gaming had proven to be a massive phenomenon. However, the variety of game genres on the Facebook platform was very limited. Early leaders, like Farmville, set an example that other developers soon followed, leading to a landscape overrun with near-identical simulation games targeted towards casual and non-gamers. Guided by the belief that there is a huge, under-served audience of gamers using Facebook, Gaia Online set out to develop a social game that combined successful aspects of classic console games with the necessary elements of social gaming. The result was Monster Galaxy, an innovative RPG on Facebook that grew to over 20 million users. This talk will dive into the design challenges the team faced and lessons they learned, including designing for the free-to-play business model, applying insights from user and A/B testing, the need for continual content updates, and managing trade-offs to increase accessibility, retention, and conversion.
Takeaway: Attendees will learn about the challenges Gaia faced while building console-style games for gamers on Facebook, including designing for the free-to-play business model, applying insights from user testing and A/B testing, providing a framework for continual content updates, and making adjustments and managing trade-offs to increase accessibility, retention, and conversion.
Intended Audience: This talk is intended for professionals from the traditional gaming industry who are looking to build free-to-play games on social and mobile platforms, or for social game developers interested applying lessons from the traditional gaming industry by building games in genres popular on consoles but absent on Facebook.

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