Mobile Games: A strategic Review of the Sector

Speakers: Paul Heydon

Track: Mobile: Deals & Distribution

Format: Lecture

Experience Level: Intermediate

Description: A top line review of the mobile game sector including key growth factors, valuation, mergers and acquisitions, fundraising, future trends, and opportunities. The review includes the following sub-sectors: MMOG, casual games, multiplayer games, middleware/technology, in-game advertising and aggregators/distributors.

Idea Takeaway: Attendees gain a quick understanding of what is driving growth, how companies are valued, what companies have been acquired, which companies have been raising money and from which investors and what are the key future trends.

Intended Audience: Senior management of video game or mobile game companies, and investors interested in the mobile game sector benefit the most from this session. A beginner’s knowledge of the mobile game sector would be useful to have in advance.