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MILLIONAIRE CITY - The Story Behind the Numbers [SOGS Design]
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MILLIONAIRE CITY - The Story Behind the Numbers [SOGS Design]
SPEAKER/S: Jason Loia (Digital Chocolate)
DAY / TIME / LOCATION: Monday 4:15- 5:15 Room 132, North Hall
TRACK / FORMAT: Social & Online Games Summit / Lecture
DESCRIPTION: MILLIONAIRE CITY was one of the fastest growing games on Facebook in 2010, drawing in millions of daily active players, defying DAU gravity month and after month and ultimately going on to become the longest-running city-building hit on Facebook and iPhone. But despite the seemingly effortless growth, behind the scenes, Digital Chocolate wrestled with many complex design decisions, technical choices, and business variables. This session describes several of the most important 'critical junctions' in the making and the life of MILLIONAIRE CITY, and reveals key insights and lessons learned into areas from design directions to platform and business decisions.
TAKEAWAY: Attendees will get a rare and detailed glimpse into the making of MILLIONAIRE CITY, as well as the battlefield situations, decisions and insights that emerged. Developers and publishers in particular will benefit from lessons learned in how to build and grow a successful Facebook game.

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