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Marketing for Indies: The Indie Games Summer Uprising
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SKU	GDC12-3265
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Marketing for Indies: The Indie Games Summer Uprising

Speaker/s: Dave Voyles (Armless Octopus)
Day / Time / Location: Friday 2:30- 3:30 Room 2002, West Hall, 2nd Fl
Track / Duration / Format / Audience Level: Business and Marketing and Management / 60-Minute / Lecture / All
GDC Vault Recording: Video Recorded
Description: Ever wonder how how to market your game as an independent developer? Are you short on the funds to promote your own game? Did you ever wish there was a place where you could learn to showcase your work and talents? Then this speech is for you. This 60 minute discussion will focus on how 2011's Indie Games Summer Uprising, which consisted of over 70 development teams on Microsoft's Xbox LIVE Indie Games platform, managed to put together a successful marketing campaign. Learn about the design, teamwork, planning, and pitfalls which took place through the promotion from Co-Coordinator Dave Voyles.
Takeaway: I would like for the audience to leave with a clear understanding that anyone can make a name for themselves in the industry when they band together and build a strong team to manage projects which initially seem impossible.
Intended Audience: For any company or individual considering a move to independent development. Also applicable for students looking to get their foot in the door and make a name for themselves in the gaming industry no prerequisite.

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