Making Games for the Other 90%

Speakers: David Amor

Track: Game Design

Format: Lecture

Experience Level: All

Description: Most people don't play games. Most people have a TV and are willing to be entertained so why is it that as an industry we're able to reach such a small proportion of our potential market? When making Buzz!: The Music Quiz with SCEE, game design assumptions had to be left at the door when aiming at an audience composed of drunk non-gamers. The result was a game that not only attracted gamers but also the other 90% that don't usually play games. David talks about why he thinks the game was a success and why he’ll never make a 'regular' videogame again.

Idea Takeaway: Although this presentation will feature usable examples of mass market game design, the prime goal is to illustrate how we can make games which are more approachable to a larger market.

Intended Audience: This discussion is aimed at anyone who is interested in creating games for people who wouldn't consider themselves gamers. Suitable for all.