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Making Game Trailers: Cost-effective Results for All Budgets
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Description

Making Game Trailers: Cost-effective Results for All Budgets
SPEAKER/S: Tim Roe (Sony Computer Entertainment Europe)
DAY / TIME / LOCATION: Wednesday 10:30-11:30 Room 132, North Hall
TRACK / FORMAT: Production , Visual Arts / Lecture
DESCRIPTION: This session will provide an overview of some of the techniques and processes used to create trailers to promote your games, exploring a wide range of production and creative approaches from simple game-play edits all the way to large, live-action and CGI pieces. Overseeing the production of hundreds of game trailers a year, this session will include both case studies and more general approaches to provide a holistic philosophy for getting the most out of your game trailer: communicating effectively with your development and marketing teams, dealing with external production companies and being as cost- and time-effective as possible throughout.
TAKEAWAY: Attendees will take away a toolkit of processes and techniques to employ when they next approach a game trailer. They will also learn about the possible pitfalls when dealing with external production companies in the film/TV/commercial post-production business, the session will touch on all aspects of the production of a trailer from briefs and pitches to budget management, the production and post-production, actor agreements and music licensing.
INTENDED AUDIENCE: Anyone involved in the commissioning or production of videogame trailers; from producers and game directors to studio heads and art directors. It will also be of interest to people from production houses who court the videogame industry for this type of work.

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