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Maintaining Creative Focus and Building Blockbusters
Price	$5.95
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Weight	8 lb, 9 oz
SKU	GDC-03-138
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Maintaining Creative Focus and Building Blockbusters,
900

Production, Keynote

Bruce McMillan
Executive Vice President, Electronic Arts
It takes more than a big marketing budget to turn a great game into a global blockbuster. As development teams swell, innovation can turn to feature creep, relationships get strained, and creative focus tends to get blurry. Bruce McMillan, executive vice president of EA Worldwide Studios, explores the strategies employed by EA to turn FIFA Soccer, Medal of Honor and the Harry Potter series into multi-million sellers. He'll discuss team management, accurate budgeting, the importance of meeting deadlines, tips that keep a studio close to the "Creative X."

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