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Look Ma, No Hands (Wires): The Beginning of Physical Retail Disruption?
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Look Ma, No Hands (Wires): The Beginning of Physical Retail Disruption?,
1956

GDC Mobile: Planning Ahead, Lecture

Mike Yuen
Senior Director, Gaming Group, QUALCOMM
Informa estimates there are more than 70 million wireless 3G global subscribers today (2005) growing to nearly 800 million by 2010. The much heralded broadband world of 3G has come of age providing high-speed wireless content distribution and delivery. Apple’s iPod/iTunes business has already proven digital distribution is here to stay. And with several industries all dabbling with similar ideas, from Amazon Pages to Microsoft’s Xbox 360 Marketplace to EA Downloader and TBS’ GameTap, acceleration of the digital distribution paradigm is clearly on the minds of several media companies from music to gaming to books. What does this specifically mean for gaming? Can it help address piracy in emerging markets like China and India? Is its impact truly disruptive that it can potentially alter the entrenched physical retail landscape? “Free your mind” and come hear one vision of the future where wires are not required.

This session offers a vision of the future of wireless gaming, and more broadly media content, and the potential impact wireless digital distribution will have in the years to come.

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