Location, Location, Location (Based Gaming)

Speakers: Marta Vieira

Track: Mobile: Planning Ahead

Format: Lecture

Experience Level: Intermediate

Description: The E911 directive and the rise in distribution of GPS-enabled handsets introduced the idea that location is the next big thing. The real question is: what can it do for your gaming experience? How can it be used in an innovative way, integrating its fun aspects and overcoming its boring connotation of navigation? Find out what the future of location-based gaming represents for developers and players alike. During this session the audience will be exposed to an overview of the LBG market, its successes and downfalls, as well as many opportunities. Examples of LBGs will be provided as quick cases, incorporating one company's experience and what was learned every step of the way.

Idea Takeaway: The audience will take away a global view of the LBG market and how one company has chosen to approach it.

Intended Audience: The presentation is targeted towards people with an interest in business development, location-based applications and new interpretations of the location concept. The presentation is kept on a high level, and no deep technical knowledge is required.