UBM Tech - Game Network

My Shopping Cart

[ 12 ] items in cart

View Cart | Checkout

Game Developer Research

Research Reports

Gamasutra

Contractor Listings

GDC Vault

Individual Subscription

GDC Audio Recordings

App Developers Conference 2013

GDC Next 2013

GDC Europe 2013

	GDC 2013
	GDC Online 2012
	GDC Europe 2012
	GDC 2012
	GDC 2011
	GDC 10
	GDC 09
	GDC Austin 08
	GDC Mobile 08
	GDC 08
	GDC Austin 07
	GDC Mobile 07
	GDC 07
	GDC 06
	GDC 05
	GDC 04
	GDC 03
	GDC 01
	GDC 2000 & Before

Newest Item(s)

Why Now Is the Best Time Ever to Be a Game Developer

Ingress: Design Principles Behind Google's Massively Multiplayer Geo Game

Playing with 'Game'

Gathering Your Party with Project Eternity (GDC Next 10)

D4: Dawn of the Dreaming Director's Drama (GDC Next 10)

Using Plot Devices to Create Gameplay in Storyteller (GDC Next 10)

How I Learned to Stop Worrying and Love Making CounterSpy (GDC Next 10)

Luck and Skill in Games

Minimalist Game Design for Mobile Devices

Broken Age: Rethinking a Classic Genre for the Modern Era (GDC Next 10)

Storefront > GDC Vault Store - Audio Recordings > GDC 2012

View larger image

QTY:

Life is a Social Game: Lessons Learned Bringing The Sims to Facebook
Price	$3.95
Adjustment
Type
Stock	Unlimited
Status
Weight	0 lb, 0 oz
SKU	GDC12-3352
Statistics

Description

Life is a Social Game: Lessons Learned Bringing The Sims to Facebook

Speaker/s: Ray Mazza (Playfish of Electronic Arts)
Day / Time / Location: Thursday 10:00-11:00 Room 3009, West Hall, 3rd Fl
Track / Duration / Format / Audience Level: Game Design / 60-Minute / Lecture / All
GDC Vault Recording: Video Recorded
Description: The Sims Series has sold over 150 million games in 10 years. But in just six months, 70 million players have already played The Sims Social. This transition from a AAA franchise into a successful free-to-play social game was a major design challenge.

Drawing on this experience, this talk looks at how designers new to "social" have to adjust their approaches and design philosophies. We'll also discuss the paramount importance of clear communication in free-to-play games, building a strong ranking system, and the conflict of design and monetization.

Finally, learn how the "human element" makes The Sims Social stand out amongst its peers, why in-game relationships could be the next big trend, and how you might harness these things for your games.
Takeaway: The audience will learn specific design approaches and tips for success in social games around simplicity, ranking systems, and choice, and will gain insight into harnessing in-game relationships for better engagement and virality.
Intended Audience: Designers new to social games, designers in the traditional space looking for insight from social games, or any designer interested in learning from The Sims.

Please leave this field blank.