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Launching Great Features on the Frontier of Social Games
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Description

Launching Great Features on the Frontier of Social Games
SPEAKER/S: Brian Reynolds (Zynga)
DAY / TIME / LOCATION: Thursday 3:00- 4:00 Room 132, North Hall
TRACK / FORMAT: Production , Game Design / Lecture
DESCRIPTION: Zynga's Chief Game Designer will use FRONTIERVILLE as a lens to discuss the production challenges in launching great social game features. We'll look at both the 'pre-launch' period and the 'post-launch' period, and see how dramatically life changes when you move a product to 'live production' mode. We'll talk about good processes for marrying good game design with good business practices and the constant need for new content in a live service. It's not really a 'post-mortem' since we're still working on this game every day!
TAKEAWAY: How to launch and maintain a major social game without having all the fun beaten out of it! Also we'll gossip about FRONTIERVILLE.
INTENDED AUDIENCE: This session is aimed at producers, product managers, and game designers in particular. The ones who want to make social games that genuinely innovate on the best techniques that this new medium has to offer, and find a process that lets them create genuine player delight.

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