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Kickstarting Your App Right: The Story Behind Zombies, Run!
Price	$3.95
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SKU	GDCN13-25513_KKQM
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Description

Kickstarting Your App Right: The Story Behind Zombies, Run!
Adrian Hon | CEO, Six to Start

Location: 501
Date: Thursday, November 07
Time: 10:00am-11:00am
Format: Session
Discipline: Business & Marketing, Design & UI
Track: Health & Wellness Apps, Entertainment Apps
Vault Recording: Video

Learn how Zombies, Run! became the top Kickstarter videogame project in 2011. Despite having no paid advertising or marketing, the app attracted 3500 backers and went on to debut in the top ten of the iTunes App Store. In this session, Six to Start CEO Adrian Hon will discuss how his team created a clear and compelling idea for Zombies, Run!. He will share how they provided fanatical interaction with their backer community, and produced the app on time and on budget. He will also provide tips on how his team turned Zombies, Run! into a sustainable product and brand.
Takeaway
How to create a successful Kickstarter campaign for your app; how to manage backer expectations and grow a supportive community; things to consider when launching a crowdfunded app on iOS, Android, and other platforms.

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