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Iterating Design and Fighting Fires: Updating Fruit Ninja and Jetpack Joyride
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Description

Iterating Design and Fighting Fires: Updating Fruit Ninja and Jetpack Joyride

Speaker/s: Luke Muscat (Halfbrick Studios)
Day / Time / Location: Tuesday 3:00- 4:00 Room 134, North Hall
Track / Duration / Format / Audience Level: Smartphone and Tablet Games Summit / 60-Minute / Lecture / All
GDC Vault Recording: Video Recorded
Description: In this Postmortem style talk, Fruit Ninja and Jetpack Joyride creator Luke Muscat will cover the ever evolving process at Halfbrick Studio for updating and maintaining its popular iOS releases.
From Fruit Ninja's first minor update which accidentally crippled the game, to core updates that reach millions of players per week, this talk covers the lessons learned and strategies used to keep Halfbrick's games in check with ever growing player expectations.
Takeaway: Attendees will gain insight into Halfbrick's updating process through this detailed postmortem on Fruit Ninja and Jetpack Joyride post release updates. Specific update examples and development techniques are covered, as are the measurable outcomes of these updates.

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