It is Okay to Touch your Customers

Speakers: John Szeder, Tom Hubina

Track: Mobile: Planning Ahead

Format: Lecture

Experience Level: All

Description: The production quality of mobile games continues to increase and the capabilities of the handsets continue to improve. The market penetration into the consumer audience, however, has failed to move measurably in the past year or more. What can mobile game developers do in order to increase their "three Rs": Relevance, Revenues, and Repeat Business? This presentation will examine different ways for game developers to touch their customers, and how that can be important to their future and the future of the entire mobile marketplace.

Idea Takeaway: Attendees should takeaway a fresh perspective on mobile consumers, and think about ways they can make product that will contribute to long term industry growth as opposed to just next quarter's revenues.

Intended Audience: Anyone who works in the mobile games marketplace should attend this presentation, prerequisites include an open mind.