IP: Creating It, Using It, and Keeping It

Speakers: S. Gregory Boyd

Track: Business and Management

Format: Lecture

Experience Level: Intermediate

Description: This session explores how game companies create, build value with, and protect IP. The presentation covers the basics of trade secret, copyright, trademarks, and patents. The session describes the creation, registration, and licensing associated with these types of IP. There is also a short overview of IP enforcement, including litigation.

Idea Takeaway: We learn where to find IP in a game company, how to protect that IP once it is uncovered, and how to use that IP to generate revenue. This talk should serve as a general overview of intellectual property for people in the industry, refreshing previous knowledge and presenting new insights.

Intended Audience: This session is best suited for game developers or publishers in legal, production, or managerial roles. However, there is useful information for those in technical roles as well.