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Industry Lessons Learned and Applying Them to the Road Ahead
Price $3.95
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SKU GDC11-12352
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Description
Industry Lessons Learned and Applying Them to the Road Ahead
SPEAKER/S: Cliff Bleszinski (Epic Games)
DAY / TIME / LOCATION: Thursday 1:30- 2:30 Room 3014, West Hall 3rd Fl.
TRACK / FORMAT: Game Design , Game Design / Lecture
DESCRIPTION: Cliff Bleszinski has not done a public lecture in years and has a lot to say. First, the seminar will focus on how understanding marketing and PR are not only important to a game's promotion but to its actual design and implementation. The talk then continues on into talking about branding - not only an IP but also characters and even and one's self as a developer. The lecture will continue to then discuss the importance of story and context, the fact that a genre can live or die based on its camera, as well as fun tips such as how to use the seven deadly sins to make a better game. Finally, the current state of the industry and the future will also be discussed with Bleszinski's thoughts on AAA gaming, social gaming, and the connected future, as well as general observations about the manner in which the gaming industry is run.
TAKEAWAY: Attendees will be entertained, informed, and enlightened by the anecdotes and lessons that Bleszinski will expound over the course of 60 minutes. This information will hopefully assist peers in becoming better developers by avoiding the pitalls that Bleszinski speaks of.

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