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Storefront > GDC Vault Store - Audio Recordings > Austin GDC 2008
If You Build It, Will They Come? Speaker: Margaret Wallace (Co-Founder & CEO, Rebel Monkey, Inc.) Date/Time: Wednesday (September 17, 2008) 3:00pm — 4:00pm Location (room): Ballroom C Track: Worlds in Motion Format: 60-minute Lecture Experience Level: All
Session Description Virtual Worlds are an ever-growing presence in our lives. At best, they hold great promise for discovering new audiences, new genres and new ways to monetize a community around content. At worst, they are dull, lonely spaces lacking any signs of life. Building a successful virtual world is challenging in this competitive landscape, but only half the challenge creators face. Once you've built it, how can you ensure people will come? What considerations do you need to make to elevate your virtual world business on a world-class scale? What's your game plan for world domination?
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