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Hyperlocal Game Design: Connecting Social Currency to Real World Currency [SGS Gamification]
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Description

Hyperlocal Game Design: Connecting Social Currency to Real World Currency [SGS Gamification]
SPEAKER/S: Kati London (Area/Code/Zynga)
DAY / TIME / LOCATION: Tuesday 11:50-12:15 Room 308, South Hall
TRACK / FORMAT: Serious Games Summit / Lecture
DESCRIPTION: MACON MONEY is a real world social game designed for Macon, GA that connects players social currency with a currency they spend at local businesses. Developing a game for a socio-economically segregated community required designing for how the game fits into peoples everyday lives in terms of location, their social and individual identities, consumer, and entertainment habits. Learn about issues surrounding hyperlocal game design as Area/Code addressed them in this 3-zip code, community-specific game, in which constraints became a key to innovation.
TAKEAWAY: - How design constraints can lead to innovation and unexpected mechanics.
- Understand a novel approach that foundations, game designers, and communities can use to work collaboratively on serious game development that bakes evaluation and assessment goals into the process.

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