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How to Survive the Inevitable Enslavement of Developers by Facebook [SOGS Vision]
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How to Survive the Inevitable Enslavement of Developers by Facebook [SOGS Vision]
SPEAKER/S: Daniel Cook (Spry Fox)
DAY / TIME / LOCATION: Tuesday 10:00-11:00 Room 134, North Hall
TRACK / FORMAT: Social & Online Games Summit / Lecture
DESCRIPTION: On October 17th, 2010 Facebook shut off access to developer LOLapps. 14 million users lost service. In the history of games, platform owners and publishers have wielded immense leverage over individual game developers. This strategy talk covers the economic, historical and strategic forces behind platforms, aggregators and developers. Daniel Cook, CCO of Spry Fox, will discuss how these forces lead to consolidation and creative disenfranchisement of developers. Social games are currently following a similar path that rhymes with history. There is still hope. Savvy teams of creatives can A) diversify risk by creating a portfolio of customer sources and B) escape to the cloud. This talk will include concrete examples from previous platforms and current social games.
TAKEAWAY: Attendees will gain models for understanding how the social gaming ecosystem is likely to evolve in the future and how to roll with the trends. Youll also learn how to identify and tap secondary sources of customers that give your company the ability to say No when your primary platform transforms from a partner into a predator.

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