UBM Tech - Game Network

My Shopping Cart

[ 5 ] items in cart

View Cart | Checkout

Game Developer Research

Research Reports

Gamasutra

Contractor Listings

GDC Vault

Individual Subscription

GDC Audio Recordings

App Developers Conference 2013

GDC Next 2013

GDC Europe 2013

	GDC 2013
	GDC Online 2012
	GDC Europe 2012
	GDC 2012
	GDC 2011
	GDC 10
	GDC 09
	GDC Austin 08
	GDC Mobile 08
	GDC 08
	GDC Austin 07
	GDC Mobile 07
	GDC 07
	GDC 06
	GDC 05
	GDC 04
	GDC 03
	GDC 01
	GDC 2000 & Before

Newest Item(s)

Why Now Is the Best Time Ever to Be a Game Developer

Ingress: Design Principles Behind Google's Massively Multiplayer Geo Game

Playing with 'Game'

Gathering Your Party with Project Eternity (GDC Next 10)

D4: Dawn of the Dreaming Director's Drama (GDC Next 10)

Using Plot Devices to Create Gameplay in Storyteller (GDC Next 10)

How I Learned to Stop Worrying and Love Making CounterSpy (GDC Next 10)

Luck and Skill in Games

Minimalist Game Design for Mobile Devices

Broken Age: Rethinking a Classic Genre for the Modern Era (GDC Next 10)

Storefront > GDC Vault Store - Audio Recordings > Topic > Game Design

View larger image

QTY:

How to Make Your Game Successful in Japan
Price	$5.95
Adjustment
Type
Stock	Unlimited
Status
Weight	3 lb, 12 oz
SKU	GDC-03-061
Statistics

Description

How to Make Your Game Successful in Japan,
511

Game Design, Lecture

Ryoichi Hasegawa
Associate Producer, Sony Computer Entertainment Inc

Tsurumi Roppyaku
, '0600design
With only a handful of exceptions, Western titles do not sell well in Japan. Even with Japanese experts managing the localization process, the odds of market success are very poor. Much of this has to do with the misconception that localization is a matter of translation; it is much, much more. Characters need to be modified, scripts need to be rewritten, and gameplay balance needs to be adjusted if a game will be successful in Japan.

The speakers have large experience with such complex localization, having helped bring the Crash Bandicoot series to Japan, where it is now the record-holder for sales of an American title. Using specific examples derived from their work on Crash, and also from their work on Spryo the Dragon, Jak and Daxter, and Ratchet and Clank, the speakers explain their techniques, and discuss their relative degree of success in reaching the Japanese audience.

Please leave this field blank.