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Storefront > GDC Vault Store - Audio Recordings > GDC09

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Hollywood and Madison Avenue Discover Massively Multiplayer Online Games (MMOG) and Virtual Worlds
Price	$7.95
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Stock	Unlimited
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Weight	0 lb, 0 oz
SKU	gdc09_8614
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Description

Entertainment and consumer brands are actively seeking opportunities to launch MMOGs and virtual worlds based on their brands and intellectual property and brand integration and promotional opportunities within existing MMOGs and virtual worlds. When publishers and entertainment and consumer brands decide to form a relationship, there are many deal points and important issues that each group needs to consider. Using experience gained through recent work representing both publishers and brands on dozens of deals, Alan Friel will discuss these issues, including the current state of licensing, joint venture, cross promotion, brand integration and ad sales transactions between MMOG and virtual world publishers and entertainment and consumer brands.

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